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Or menthols are part of an insidious plot to harm Black people

Convenience: Vaping is viewed as more convenient and less detectable than smoking, making it popular in places where smoking is not allowed

Alyse Lancaster, a professor of advertising at the University of Miami, says that in the 1970s, '80s and '90s, advertisers increasingly genderized their product, used targeted marketing campaigns like the Joe Camel cartoon, and focused on aligning their brand with an active, carefree lifestyle that went against what experts were saying smoking did to the body

Especially when they did the 3-D show

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