While the vast majority of rolling papers get their white color from an extensive refining process or the addition of oxygen to the wood pulp, chlorine has also been used to bleach paper including rolling papers to achieve a bright, white color
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[tobacco] supplier. The targeted demographic groups are Progressive young adults, Previous Camel Lights smokers, Generation X hippies, Naturalists, ecologists, [and] Alternative lifestyle smokers. Another internal tobacco document reveals that their marketing appeals to consumers intelligence by offering a sense of full disclosure (2)
Manufacturers recognize the importance of aligning packaging with local sensibilities to resonate with diverse consumer demographics
