new cigarette ads Tobacco giant Philip Morris International is running claiming they’re “delivering a smoke-free future.”, What they don’t tell you: They sold over 600 billion cigarettes in 2023, their Smoke gets in your eyes:

Black Devils still get sold in countries that permit flavored cigarettes, however

Menthol Flavor Highlights Cool and Refreshing: Experience the crisp, refreshing taste of Menthol, designed to mimic the classic mentholated cigarette experience without harmful substances

A 2008 revision of the law introduced requirements for warning labels that cover 50 percent of both the front and back of all cigarette packages and incorporate graphic, full-color images of diseases caused by smoking (Figure 1, Figure 2)

PMI's website, for example, states that they aim to remove "combustion of tobacco, the cause of most tobacco-related diseases", celebrating IQOS as "the next step in tobacco harm reduction"

The exact improvement in life expectancy after quitting smoking can vary based on various factors such as the duration and intensity of smoking