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This channel enables us to showcase competitive pricing, maintain strong shelf visibility and provide retailers with affordable, high-turn products. For retailers, the challenge is less about growth and more about managing decline

During FY13FY18, periods of aggressive tax hikes saw government revenues remain largely flat due to declining legal volumes, while illicit cigarette consumption increased

Bibcode:2007MRGTE.629....7F

Lorillards business strategy is to focus on the menthol premium price segment and to leverage Newports strong brand equity in the marketplace Newport maintained its dominant position in the menthol category by achieving a 22.9 percent market share, an increase of 0.7 of a share point over 2006

The mint is pulegone-free (Menthe Arvensis)