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It was often believed that it would control weight because smoking was an appetite suppressor, but it was also a dangerous and less healthful tactic to use.[5] Women were seen as self-respecting if she improves her visual appearance, since physical identity was critical to the womans success or failure in life more broadly.[6] Since it was deemed inappropriate to advertise tobacco consumption as a form of weight loss, Lucky Strike started telling women to avoid temptation to overindulge or the Future Shadow. The advertisements were aimed at demonstrating what would happen if women continued to overeat or indulge in sweets, thus implying the consumption of tobacco would prevent it

timeline 2014 2016 2014 2016 Some major campaigns were launched in this period: Stop Before You Start in 2014, which asked young adults to think about their relationship with tobacco In 2014, Quitline launched the Crayons TV campaign which highlighted the dangers of smoking, not just to the smoker, but also to their children
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