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Temperature control compounds these benefits

If the cigarette doesnt light right away, dont panic

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In repeated tests, consumers will declare one product superior to another although only the packages or labels [not the cigarettes] are different [emphasis added]. 37 The manual states that designing an effective new package is important not only because it could be the major factor in a new marketing strategy by significantly improving consumer perceptions of the total product , but also because a package change can create a new product by giving customers the existing product in a new form (emphasis added)

increased or decreased) by modifications in the RIP cigarette design