that acquired American Spirits parent company, Santa Fe Natural Tobacco Company, in 2001 of running magazine ads that the group said deceptively described American Spirit cigarettes as eco-friendly, aka The practice of making something sound better for the environment than it really is
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Varied uptake Penetration was very high in some markets (particularly Latin America which boasts all 5 of the top 5 markets for percentage share of capsule consumption) and substantial in larger markets such as Japan, UK, and South Korea (8%, 8%, and 6%, respectively) but much lower to negligible penetration in very large markets such as Russia, Indonesia, and China mean that at a global level the category is still niche
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[DOI] [PMC free article] [PubMed] [Google Scholar] 55.Rana K, Chimoriya R